ROME-the last slap we picked up a few days ago. And for a change from Germany that thanks to the 25 anniversary of the fall of the wall has registered a new attendance record and prepares to climb the charts in Europe. Something unthinkable just a few years ago. Berlin, Freiburg, Cologne, Munich preferred destinations in the Dolomites, Vatican, city of art and Islands included? To read data released by German Federal Statistical Office there from remain bas ti: from January to June 32.8 million tourists from overseas in Germany with a 6% growth compared to the same period in 2013. The incoming in Merkel’s Country grows mainly thanks to the additions of Chinese, Arabs, Indians and South Koreans. Rare "goods" from us. The BOOM (of OTHERS) About the forces in the field? If so there would be a reason. The German national tourist board has more offices of us but has 163 organic employees, while our National Agency (Enit) 175. And along with the Germans, the Spaniards also welcomes that at the end of the year, will celebrate the new record of 62 million, a result of the relentless boom of Catalonia. And we? We have the sea, mountains, city, hills, religious tourism but by the time we grow less of the other. Tourism could be our first industry, also because the revenue impact directly on percentages of GDP. In the global marketplace the huge cake. In 2013 the Fund did recorded a new boom: 1.087 billion travelers. Are data of the World Tourism Organization. The increase compared to the previous year was of 4.8%. To demonstrate that we are liquidating an estate. We have the bread but not the teeth. And there another given that Burns: the favourite destination of travelers from around the world remains Europe, despite the world economy capable of attracting in 2013 ben 585 million visitors. Us of this big cake touched a slice. The Italian tourism industry trudging, hard to keep their positions. Applies the 10.6% of GDP, employs just under 3 million people but loses market share. Read and read, bureaucracies, powers and responsibilities around are always defects. For one thing. While in Germany we saw how to continue to increase arrivals of Asians and Arabs our communication campaign focused on 8 European markets: Germany, Austria, France, United Kingdom, Czech Republic, Poland and Scandinavia-representing 89% of our visitors and 73% of overnight stays-and Russia (7. 820 nights). On the other hand, to promote the beautiful country continues to mobilize a vast audience of stakeholders. We spend in promotion as if no other with waste and duplication, million euros thrown out the window, often with its investigations of the Prosecutor. Millions are difficult to calculate given the exponential number of subjects in the field. In the Decade 2002-2012-2014, according to the report by Italiadecide, Anci-linked Association that deals with the quality of public policies-the Italy dropped from 5.5% to 3.7%. Despite the US balance of payments as of July 2014 has tabled a positive balance of 2. 395 million euro, a slight increase compared to 2. 267 million the previous year. For the Bank of Italy the costs of foreign travelers in Italy (33.064 million) grew by 3.1%. Italians abroad, despite the crisis, have not spared no expense: 11. 877 million, (+7.5). In short we are more good to spend that cash. FLOP FLOP CALLS digital tourism increasingly takes hold. Traveling consultanto Ipad, pc, smartphone. But the reference portal www. Italy. it cost millions and millions of euros, at restyling. It starts from zero or nearly so. After the resignation of Director Arturo Di Corinto and the controversies that deserve a separate chapter, everything from redoing. To take care of our image were in the stacking order, Enit, Ice, chambers of Commerce, Embassy staff, Italian Institutes of culture (IIC), transformed them into independent agencies, suspended between Council Presidency, Foreign Affairs, productive Activities and education. A ballet in photocopy of duplication and triploni called the magic word that opened its purse-strings "to make the system". Result of this arruffone in the classical world tourism were the first among the most popular tourist destinations, now we’re fifth for international arrivals behind France, Spain, United States and China. In the eternal tug of war between regions, the Foreign Ministry and productive Activities for the delegation on tourism has checked the fourth incomodo: cultural heritage. But now increasingly close Expo 2015. Every night in pi spent in Italy from the expected 20 million visitors to the Expo is worth 5 billion to GDP. a once-in-a-lifetime opportunity. We will be able once again to hurt us?.
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Posted by admin on October 29th, 2014 :: Filed under Uncategorized